This TVC for El ABD takes you on a fantasy world where the hero enters El Abd world to see all the breath taking deserts in the making process. Directed by, founder of Aroma, Tamer Mortada in collaboration with Saatchi & Saatchi. The Abd world in the ad was all created by Aroma’s creative and CGI team as well as the Horse character which joins the hero through his journey.

Director: Tamer Mortada
Editor: Ahmed Hafez
Colorist: Ahmed Essam & Charbel Mouawad
Agency: Saatchi & Saatchi
Producton: Aroma
Post House: Aroma Studio